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London Underground
27 x 34 cm
The ‘UndergrounD’ logo appears on the front of the map in its usual place in the upper-right corner, but the back of the map is where this map’s most important feature resides. When folded, this map’s cover features the first use of the now-familiar Johnston roundel with the red circle and black bar. Red circles had been in use on station name signs since 1908 and the first use of the red circle with the UndergrounD logo over the top appeared in a 1912 poster by Charles Sharland celebrating the solar eclipse of that year. Hoping to establish a more consistent brand identity, Frank Pick (London Underground’s Publicity Officer) had asked Edward Johnston to standardize the red circle and black bar design in 1917. With Pick’s support, Johnston’s standardized roundel quickly became an essential feature on Underground maps from 1919 onwards and is now an iconic part of London’s identity.
Printed colour. [LDN6999]
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