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Geographia Ltd.
76 x 94 cm
Gross's daughter, Phyllis Pearsall, was the creator of London's first comprehensive A - Z Atlas and Guide of London and Suburbs. The story goes that she got lost on her way to a party in Belgravia in 1935, when using a 16 years out-of-date Ordnance Survey map. It inspired her to work tirelessly on creating a street guide like no other.
Although successful, Geographia eventually went bankrupt and it is said that Scottish publishers Bartholomew & Sons purchased the company, and it now falls under the umbrella of the Collins Bartholomew Publishing house. However, the company were still able to publish under the Geographia name.
It is also believed that in the 1904's Gross re-launched the company in the United States as the Geographia Map Company. Geographia Map Company was briefly purchased in the late 1980's by Rand McNally, before being re-purchased by its original owners . They now reside in Hackensack, New Jersey, USA.
Printed colour.
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